Canon eyes 10 per cent share in Indian security surveillance market

06 Oct 09

Digital imaging firm Canon on Tuesday said it targets a 10 per cent market share in the security surveillance camera segment by December 2010.

The company estimates the size of India's digital security surveillance market at Rs 100 crore growing at a rate of 45 per cent annually. The company announced its foray in the security business with a range of 10 network surveillance IP cameras suitable for various security and surveillance applications like monitoring, tracking and recording human movement even in the dark.

Speaking on the occasion, Mr. Kensaku Konishi, President & CEO, Canon India said, “At Canon we always aim to bring fresh concepts and innovative technologies and this product launch is the best mix of both. At the same time, we also see a huge demand for security products in India and being so strong in the imaging business, foraying into the surveillance camera market was an obvious option. We have launched VBC 60 in this space which has the industry highest optical zoom in India . We aim to target 10 per cent market share in this domain by the end of 2010.”

Expanding its offerings Canon initiated new business in the Security products domain with the launch of its network iP Surveillance Camera VBC 500D. With this launch Canon brings its expertise in product technology thereby providing hi-tech surveillance cameras for a robust security infrastructure in India.

The company is also looking at partnering with system integrators such as Zicon Security, Alliance Securities and HCL Securities to market its products, Canon India senior vice president, Alok Bharadwaj said.

“The Indian market is growing tremendously and we will partner with system integrators to tap this market,” he said.

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